It’s us, just your average 30-something friends/moms/Charlotte natives.
Just kidding, it’s Carrie + Sarah, the duo behind your girl’s favorite brand, Girl Tribe + #GirlTribePopUp. Here we are - finally right up next to 08.01.2019 - the day we have been teasing you with all summer.
We are really excited about our 2019 #GirlTribeGameDay Collection, like really excited. And you should be too (well, we know you are).
Our team has worked tirelessly on this campaign, the designs, shoots, videos, emails, automations, customer experience, inclusive sizing and so much more. What is different about this year’s collection? We really dug in and thought about who we are and who YOU are and what this game day thing really stands for.
What makes us different? We believe that women experiencing game day with their best friends is just part of being totally fearless. Fearless to dress in a way that tells the world who we are that day (in very incredible designs made all your own), fearless to express ourselves through enjoying a traditionally male-dominated sport and fearless just to have some damn fun.
Do you know my favorite quote ever from Little Women? Marmee famously said (and this echoes in my head daily):
“Nothing provokes speculation more than the sight of a woman enjoying herself”.
And that is exactly what this collection will do - so go ahead and enjoy yourself.
Our time is now.
Here's How far we've come...